Playbook Ready
OUTBOUND · PIPELINE STRATEGY · GTM CLARITY · SALES COACHING · FRACTIONAL LEADERSHIP · REVENUE OPERATIONS · OUTBOUND · PIPELINE STRATEGY · GTM CLARITY · SALES COACHING · FRACTIONAL LEADERSHIP · REVENUE OPERATIONS ·
OUTBOUND · PIPELINE STRATEGY · GTM CLARITY · SALES COACHING · FRACTIONAL LEADERSHIP · REVENUE OPERATIONS · OUTBOUND · PIPELINE STRATEGY · GTM CLARITY · SALES COACHING · FRACTIONAL LEADERSHIP · REVENUE OPERATIONS ·
Now accepting new engagements

Sales Coaching · Sales Consulting · Fractional Services

Outbound systemsfor early-stagefounders.

We build repeatable sales processes that scale. From strategy to execution — predictable revenue, without the noise.

Companies where our operators have scaled GTM

VerlocalHustleLeverRestless BanditRewards Network

Logos represent prior employer experience. No endorsement or partnership implied.

0+
Years of Collective GTM Experience
Multi-X
Revenue Growth Enabled
8-Figure
Pipeline Developed Across Markets

Our Approach

Three ways we work together.

01

Sales Coaching

Coaching and advisory for founders who want sharper execution and faster deal closes.

02

Sales Consulting

Strategy and working sessions for founders who need GTM clarity — ICP, messaging, and funnel.

03

Fractional Services

Hands-on leadership, outbound, and enablement support.

Built by Operators

We've closed real deals. Now we help you close yours.

Playbook Ready is built by operators with hands-on experience across early-stage startups and post-acquisition SaaS organizations — including leading GTM initiatives at a venture-backed SaaS company acquired by a Fortune 50 enterprise.

EJ Palor

Co-Founder

10+ years in enterprise and field sales, business development, and sales management. Sales leader at IBM, owning revenue and budget for the West. Former NS1, where he was responsible for sales across NorCal, PNW, and APAC prior to IBM acquisition. Core strengths include revenue operations, negotiation, and pipeline strategy.

Kevin Carpiso

Co-Founder

10+ years in enterprise and field sales, GTM strategy, and business development. Sales leader at IBM, owning revenue and budget for the Central market. Former NS1, where he was responsible for sales across the Midwest and Central prior to IBM acquisition. Core strengths include GTM execution and business development strategy.

Ready to build something that actually works?

Quick fit check. Clear next steps. No pitch theater.