About Us

Meet the team behind Playbook Ready

EJ Palor

EJ Palor

Work

EJ Palor is a seasoned sales leader recognized for his adaptability, leadership, and execution in fast-growth environments ranging from Series B to post acquisition. With over nine years of combined experience spanning business development, sales management, and enterprise sales, EJ has consistently surpassed quota while leading complex negotiations with Fortune 500 clients across industries such as SaaS, media, gaming, and finance.

At IBM, he currently serves as a Subject Matter Expert in Network Management & Intelligence within the company's Automation pillar. In this role, he leads sales enablement and coaching sessions for teams across the Americas, helping sellers navigate enterprise accounts, pricing strategies, and multi stakeholder deal cycles. He has also worked closely with Product Management and Product Marketing to define product market fit for emerging SaaS solutions focused on zero trust security, integrations, and network performance monitoring.

Previously, EJ helped design and scale BDR Pods, a system that empowered eight team members to take ownership of sales messaging, call scripts, and go to market strategies. This hands-on leadership model not only increased engagement and performance but also helped develop the next generation of sales talent.

Beyond the corporate realm, EJ has dedicated time as a sales mentor on Jobski, guiding aspiring professionals into the tech industry. His coaching helped several mentees break into tech sales and secure their first BDR roles, a testament to his passion for helping others grow.

Throughout his career, EJ has contributed to more than $10 million in closed won business across new, expansion, and renewal deals, earning multiple leadership recognitions for his cross functional impact across global markets.

Personal Life & Faith

Outside of work, EJ and his wife are deeply involved in their church community, serving in various leadership capacities. Faith plays a foundational role in his life and leadership, shaping how he approaches people, purpose, and business.

Education

EJ studied Business Administration with a focus in Finance at San Francisco State University, where his passion for entrepreneurship, financial literacy, and personal growth began to take shape. After being mentored by entrepreneurs in the e-commerce space, he made the decision to step away from formal education to pursue a hands-on path, building companies, learning the mechanics of business firsthand, and investing in people. This experience became the foundation for his leadership philosophy today: combining business strategy with a genuine commitment to helping others grow.

Kevin Carpiso

Kevin Carpiso

Kevin has spent the last decade in sales, from early stage, to acquisition, to Fortune 500 companies, starting as an SDR at an AI startup, to more recently an enterprise sales leader and SME at IBM.

While overexceeding quota in his sales roles YoY (closing well over 300% of net new revenue budget in 2024 alone), he's also helped create sales & GTM strategy for new products under the Network Management & Intelligence umbrella at IBM – this includes finding product market fit, defining ICP, acquiring early adopters, and building out the partner/reseller ecosystem. Enablement has also been one of Kevin's fortes, training 1000+ sellers over the last two years, and leading enablement for his own immediate team, helping others become well-versed in MEDDPICC and BANT methodologies.

Outside of work, Kevin is happily married to his wife of six years, and together they have two young kids. In his free time, he's enjoying cigars with friends (current fav: Crux Epicure), learning about investments (Roundhill ETFs fan), or reading a good book (Crossing the Chasm is my fav this year).